You already have a
Personal Brand. It is what
people think of when they
hear your name....

Branding was created to ensure honesty, provide quality assurance, identify source or ownership, hold producers responsible, differentiate, as a form of identification, to enhance VALUE and to create EMOTIONAL bonding. People still look to brands to provide these things. Does your personal brand provide these things?.

Web 2.0 – changing the way we work

In recent years, using technology to change the way people work has often meant painful disruption, as CIOs rolled enterprise software programs through the ranks of reluctant staffers. Today, employees are more likely to bring in new technologies on their own—and to do so enthusiastically—through their Web browser, whether it’s starting a blog, setting up a wiki to share knowledge, or collaborating on documents hosted online…

Here is an interesting interview with Andrew McAfee, the principal research scientist at the Center for Digital Business at the MIT Sloan School of Management.  Roger Roberts at McKinsey conducted the interview…you will need to register with McKinsey first (it’s free), but the interview can be read here

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