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Branding was created to ensure honesty, provide quality assurance, identify source or ownership, hold producers responsible, differentiate, as a form of identification, to enhance VALUE and to create EMOTIONAL bonding. People still look to brands to provide these things. Does your personal brand provide these things?.

The Most Influential Brands in 2009?

If you haven’t had a look at Klout, and you are intrigued by ‘influence’ and who has it (or not) online – then it could be worth having a look at their latest Lists of 2009

Klout analysze the content posted on Twitter, and analyse the trends, producing lists such as ‘The most Influential Companies in 2009′

This list is a capture of all the conversations around the related brands…and not all of it is good.  As noted by the team at Klout AT&T made the list through other means–by consistently aggravating the iPhone wielding influencers with their poor service”

Not all influence is positive, but then Spin Doctors will also have us believe that that all press is good press?

Is this true…is AT&T an influential brand because most of the ‘noise’ online is generated by complaints and negative sentiment?

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