adding some spice to old spice
We all loved the Old Spice campaign. It was such a clever and engaging mix of character, script, set and simplicity that entertained us. In fact, we were so entertained, that it is regarded as one of the most successful social media campaigns of all time. But, the very reason a brand invests in such [...]
Happy Birthday Twitter
Who can believe that twitter has been around for 4 years? Today is the official Birthday of Twitter… Yiying Lu created this special Birthday Card for the twitter team, wo we wanted to share it with you all! What will twitter look like at 5?
need power – get linked
For unto every one that hath shall be given, and he shall have abundance: but from him that hath not shall be taken away even that which he hath. – the gospel of St Matthew Or more simply put…the rich get richer, and the poor get poorer! Otherwise known as the Matthew Effect; developed in [...]
what social technographic are you?
A few years ago, Charlene Li (now of Altimeter) developed the original Social Technographics ladder whilst at Forrester as a way to explain your markets social behaviour online. For its time, this was a very good way to look at behaviour and personality types on social networks…and as time has passed, the segments and descriptions [...]
data patterns are emerging
You cannot manage what you cannot measure… Whoever said this in the first place made a lot of sense. One of the tremendous advantages of social media and using digital channels is the wealth of data that can be collected, analysed and acted upon. The Democratic National Committee (DNC) and Barack Obama understood this, and [...]
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