Ross Dawson « Buzzle

You already have a
Personal Brand. It is what
people think of when they
hear your name....

Branding was created to ensure honesty, provide quality assurance, identify source or ownership, hold producers responsible, differentiate, as a form of identification, to enhance VALUE and to create EMOTIONAL bonding. People still look to brands to provide these things. Does your personal brand provide these things?.

Posts Tagged ‘Ross Dawson’

How your personal brand can help you sell your business!

Saturday, December 19th, 2009

2009 was an amazing year, and as it draws to a close, we look like ending the year on a real high!

We established ourselves as a unique personal marketing agency, helping professionals, authors, celebrities and business owners develop and communicate their personal brand.

It was a privilege to be able to w0rk with some truly amazing individuals and organisations, and help them to achieve their objectives!

As we matured, we found ourselves taking on more corporate clients, and assisting with our dream of ‘humanising the enterprise’

To support the work we have been doing at buzzle, I personally had a ‘win’ that is attributed to my personal brand. In October this year, I attended a conference; The Future of Influence. This was a conference held between San Francisco and Sydney, organised by Ross Dawson…

With an opportunity to speak my mind, I took the floor and shared my views on what the ‘Agency of the Future’ might look like…unbeknownst to me, the MC for the day Randal Leeb-du Toit had similar visions and interest.

Later that day I received a direct message on twitter from Randal saying that he would like to catch up and discuss my views on the agency of the future…and we did.

Over recent weeks, seggr has positioned itself to acquire buzzle…which is exciting for us. The capabilities and skills that buzzle has developed will be retained, but the business will be absorbed into the seggr group.

This is an opportunity we never thought we would have presented to us…but ironically, it came about as a result of a well networked personal brand, and a brand that had a clear vision and intent.

Over the coming weeks, there will be more announcements as the acquisition is finalised, and seggr takes shape. We will keep you all up to date on the developments as they unfold in these exciting times!

Some of these developments will make for an interesting case study in managing your personal brand…for example; my twitter handle @lukefrombuzzle will need to change…what to?