You already have a
Personal Brand. It is what
people think of when they
hear your name....

Branding was created to ensure honesty, provide quality assurance, identify source or ownership, hold producers responsible, differentiate, as a form of identification, to enhance VALUE and to create EMOTIONAL bonding. People still look to brands to provide these things. Does your personal brand provide these things?.

Steve Crombie – professional adventurer…

Steve Crombie has travelled to many inspiring locations in his short lifetime. During completion of an MBA he realized that his true passion was exploring the world by any means available. Steve has done everything from journeying around Australia with a circus to navigating down the Amazon River with a home made canoe. He recently returned from a two year 90,000km adventure from Australia to the Arctic by land and sea (link here) and an 8000km off-road motorcycle adventure along the Great Dividing Range (link here) for Discovery Channel.

Today he works as a filmmaker, writer, speaker and consultant. Creating documentaries with Lonely Planet; writing books for Pan MacMillan and working as an ambassador for the Inspire foundation.

Today, I was lucky enough to spend some time with Steve and hear about his next adventure and future plans!

Steve is about to head to Singapore to attend the Asian Film Awards, where his work on Lonely Planet has been nominated for several awards.

Steve will be taking his bike with him, and then riding back through SE Asia and arriving back in Sydney in 3 months time.

It was inspiring to spend a few hours with Steve, and to hear of the great work he has been doing with Inspire Foundation…

If you can, get behind Steve and support him in anyway you can – the work he does is important; it is people like Steve that inspire and encourage people from all areas of our society to live life to their fullest, and be their best!

Good luck Steve, be safe…and have a blast (you lucky bugger!)

You can read more about Steve's adventures and life here at Loston

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