You already have a
Personal Brand. It is what
people think of when they
hear your name....
Being made redundant is pretty popular right now…for corporations.
For those made redundant, this may be quite a difficult time frought with uncertainty and fear.
This may also be a great time for you to get a better understanding of your personal brand attributes, and strengthen your brand. I am going to base my recommendations on some fundamentals of Human Needs crafted by Maslow, and since extended by guys like Anthony Robbins, and a great deal of other Personal Development legends!
In short – there are 6 ‘needs’ for human beings (starting from the basic CERTAINTY to the advanced GROWTH); let’s look at the first 3!
1. Certainty - your job may well have provided certainty. The certainty of income, and the certainty of relatioshipss and routine. Well now this is gone. So what to do? The best advice here is to create certainty in OTHER parts of your life (these may not address the certainty of income immediately – but we will get to that!)
2. Importance – Many of us love our work because it makes us feel important! Really, this is a pretty fickle motivation; but for a large amount of the population, this is often ALL that keeps them at work. So, if you have lost that perceived ‘importance’ brought by your job, then replace it by;
3. Choice – One of the comforts of ‘working for the man’ is that it gives you a regular income, and ultimately provides money; which gives you freedom (to a degree!), variety and choice! For the first time, you may now realise that being employed full time did NOT actually give you very much variety and choice at all! Now is the best time to get more variety into your life, so take up some new challenges!
In general, there is so much you can be doing right now if you have recently been made redundant. Recognise that we have not mentioned anything about looking for work or doing up your resume! This is all good advice, but unless you take this time to recognise you have needs, and address some of these needs, you will be back in a job in no time that satisfies very few of you needs; except at best certainty…which is not a good place to get stuck!
Take note of each of these experiences as you try them; they will form an important part of your personal brand, and these experiences will ultimately make you more valuable!
Over the next few days, we will explore the final 3 needs in this hierarchy; CONNECTION, CONTRIBUTION and GROWTH.
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