Luke Harvey-Palmer Biography

“Your Personal Brand is the unique, distinct and memorable idea that comes to mind whenever other people hear your name.  It’s what you stand for – the values, talents and actions that others associate with you! We all know and accept that prospects, clients and decision makers do not buy your products and services, they buy you. They buy your values, your talents, and your achievements. What are you selling?”

Luke is one of the leading thinkers and doers on the subject of Personal Branding; having established Buzzle, one of the world’s only organisations dedicated to Personal Brand development, communication and management.

Luke learnt early in his career that people buy people, and that visibility is more important than ability.  He was first exposed to this thinking as one of the original 5 staff of Mortgage Choice.  Luke worked daily with the founders of Mortgage Choice taking the business around the world.  This experience emphasised the examples of the founders having a compelling personal brand story, and telling this story at every opportunity to secure support and investment in their rapidly expanding business.  Luke was exposed to the power of distinct personal brands during the dotcom period, where he was responsible for the successful implementation of ecommerce projects at St George Bank.  With a team of 15 inexperienced ecommerce project managers, it became clear that those project managers who were able to articulate their strengths and who were more ‘widely known’ amongst their stakeholders had a far greater chance of success.  Working on some of the biggest strategic development projects in Australia, alongside the brightest minds in the land, from Bain Consulting and Booz Allen Hamilton finally convinced Luke of the new paradigm – ‘it is not what you know, or who you know, but WHO knows YOU’ that will determine the success of ANY venture .

In 2007, Luke established Buzzle, which gave him the opportunity to explore his passion for personal branding, and develop tools and techniques to ensure that Executives and Entrepreneurs could discover, develop and demonstrate their personal brand.  Luke works with corporations and individuals through workshops, consulting and one on one.  This work helps executives, sales teams and business owners to answer questions like “so what are you selling?”  “what do I get when I get you?” or “who knows you” Ultimately, Luke’s clients are able to increase their credibility and value through becoming better known for what they do, and what they stand for.  Most recently, Luke and the team at Buzzle have started some ground breaking work on the relationship between corporate brands and personal brands, and how employees bring the corporate brand values to life through their own personal brand.  Luke has worked with AMP, Suncorp, The Australian Army, Westpac and The Institute for Independent Business International and senior political parties and individuals.

In a world where we all have ‘attention deficit’ and we are bombarded with marketing messages and information,  Luke believes that more than ever, people want to connect and do business with people, and to stand out from the ‘clutter’ people need to communicate what is unique about them in a compelling and meaningful way.

In addition to his Consulting and Workshop work, Luke performs keynote presentations on subjects such as “You’re GREAT, but are you POPULAR?” and “YOU 2.0” around Australia and abroad.  He presents and trains for RE:THINK, of which he was a founder and key contributor to the concept of helping individuals to RE:THINK their attitude, their brand and their actions in the new economy.  Luke also mentors young leaders through Lucca Leadership, and builds his own online brand through twitter (@lukefrombuzzle) his blog (www.thechiefbrandofficer.com) , Facebook and LinkedIn.  Luke is still involved with the Australian Defence Force as a Careers Advisor for the Army Reserve.  He is currently writing his first book “You’re GREAT, but are you POPULAR”

Luke also believes that those with passion for a subject, a unique set of skills and experience have an obligation to inspire and develop those less fortunate.

His blog is The Chief Brand Officer and his business is buzzle

Find him on Twitter or LinkedIn or FaceBook

Some feedback from clients and keynote attendees;

Practical, insightful & packed full of content & concrete examples. Combine this with Luke’s enthusiasm & experience & you have a must-attend presentation for anyone who needs to build brand – Noelene

Very informative presentation. I didn’t realise how important personal branding is – something for me to work on – Mark

Thank you. Some great tips and reminders. Thanks for your time this morning – Christine

Thank you Luke for sharing your knowledge and information with us today. This was a valuable seminar. - Celeste

“HIGHLY STIMULATING thank you for taking the time to present material completely out of the ordinary – and also highly relevant” – Stefan

“Thanks for consistently being a great ENERGY GENERATOR – I LOVE IT!” – Kylie, Founder Mothers Earth

A brilliant talk that inspired at least 10 things I can do today to increase my brand awareness – and that from only 20 minutes of Luke’s time!

Nik www.gettingontrack.com

“Luke is one of those guys who exudes not just confidence but deep competence. You just know that whatever he touches he will not only complete but achieve an outcome beyond your expectations. He has a deep understanding of the core competencies of any CEO – finance, corporate governance and legal process, and how this can be developed to reinforce a persuasive and distinct personal brand. On top of that he is passionate about a lot of the really important ‘new’ stuff – in particular the Web 2.0 stuff (social networking, blogging etc). If you have to chance to work with Luke I strongly recommend you do so, not just for the result but for the experience as well.” Chris, CEO Strike Force Sales

I enjoyed your clear, credible and sincere presentation. Very engaging. Thank you- Janet

Great communication skill. Get message across clearly. Interesting presentation – lively – Wolfgang

“Luke, has provided me great assistance in the growth of Izilla. His professional outlook and idea’s and expertise in Personal Branding have motivated not only the company but my own personal development. I can recommend Luke to assist in the development and communication of your Personal Brand, which will greatly enhance your chances of success and your businesses chance of success!” – Chris, COO Izilla