You already have a
Personal Brand. It is what
people think of when they
hear your name....
“Don’t worry, if you get laid off, it’s not personal, it is just a business making necessary cuts”
Rubbish!
Redundancy is not decided by a machine, or robots, or some mechanical process where names are randomly selected – the decision to make someone redundant is made by people, and it completely personal!
There is no doubting, that for some people – being made redundant is a blessing;
But when the decision is made, it involves people sitting around a table, being asked to select the members of their team that they can afford to ‘let go’
So, if you are one of those lucky people that love yur job, and are passionate about your work; then the good news is that there is little chance that you will be ‘on the list’ to go…if however, you do not like your work, but you need the income, and so you ‘just turn up’ then do not be surprised when you get called into the meeting room to be told the news “sorry, we longer need you…but it is not personal, just the business making some necessary cost reductions!”
Let me tell you, if you need your current job, and you do not have a personal brand – then you need to start developing one now!
I would recommend trying these steps (if it not too late)
There are so many other tactics you can use to raise your profile, and reinforce your personal brand…just remember that being made redundant IS PERSONAL, so if you need your job…get to work on the other important part of your job – YOU!
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