Gus the Boxer…keeping social media REAL

You already have a
Personal Brand. It is what
people think of when they
hear your name....

Branding was created to ensure honesty, provide quality assurance, identify source or ownership, hold producers responsible, differentiate, as a form of identification, to enhance VALUE and to create EMOTIONAL bonding. People still look to brands to provide these things. Does your personal brand provide these things?.

Gus the Boxer…keeping social media REAL

Australia’s leading brands may be (or not be) using social media well, but what about the host of (soon to be leading) Australian brands creating some real magic using social media?

Take for instance Gus the Boxer (@gustheboxer)

Gus has been featured on the front page of major newspapers, hangs out with celebrities, and now even has his own calendar??

For Gus, life is pretty good…hanging out at Haul in Melbourne (He has even put his creative talents to use, helping Haul create a stunning range of recycled dog collars), meeting celebrities, and doing press interviews…but it isn’t all about chewing bones and chasing cats.

Gus spends much of his day keeping on top of his facebook fan page, updating his twitter account, keeping his website up to date and keeping track of press commitments.

But all this hard work is getting results…

With close to 1,000 followers on twitter and 350+ fans on his facebook fan page, Gus the Boxer is a celebrity in his local town.

And who knows how many calendars he has sold? (get yours here NOW)

And, unlike many personalities, Gus has been putting his celebrity to good use! Earlier this year, while lying around, Gus had the inspired idea to create a calendar, and donate the proceeds to a worthy cause…to quote “Gus & friends (think Live Aid ‘We are the World’ 1985 style) have all donated their time and skills for this project. ALL profits will go to Lort Smith Animal Hospital in North Melbourne, Australia”

Forget about ANZ, Telstra, Vodafone, Optus or BHP Billiton, what Gus the Boxer is doing with Social Media, and how he is supporting a worthwhile cause is impressive…and real!

If a dog can do it?

Posted via email from being social

This entry was posted on Friday, December 4th, 2009 at 1:40 pm and is filed under Executives. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.