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Branding was created to ensure honesty, provide quality assurance, identify source or ownership, hold producers responsible, differentiate, as a form of identification, to enhance VALUE and to create EMOTIONAL bonding. People still look to brands to provide these things. Does your personal brand provide these things?.

Geoffrey Canada – changing the social infrastructure

"because ordinary does not change the world"

This presentation given in 2006 at the GEL conference was recently recognised as one of the 7 most inspiring videos on the Internet today by Mashable!

Geoffrey Canada is a social activist who has taken a radical approach to solving some of the problems with the educations system in the United States, and here he speaks about the radical approach he took in Harlem.  An approach that saw him change the social infrastructure of the Harlem neighbourhood.

Are organisations prepared to take this same radical approach to create change and achieve results?

Genius, INSPIRING…

<p>Geoffrey Canada at Gel 2006 from Gel Conference on Vimeo.</p>

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