You already have a
Personal Brand. It is what
people think of when they
hear your name....

Branding was created to ensure honesty, provide quality assurance, identify source or ownership, hold producers responsible, differentiate, as a form of identification, to enhance VALUE and to create EMOTIONAL bonding. People still look to brands to provide these things. Does your personal brand provide these things?.

Archive for the ‘Executives’ Category

The Most Influential Brands in 2009?

Wednesday, January 6th, 2010

If you haven’t had a look at Klout, and you are intrigued by ‘influence’ and who has it (or not) online – then it could be worth having a look at their latest Lists of 2009

Klout analysze the content posted on Twitter, and analyse the trends, producing lists such as ‘The most Influential Companies in 2009′

This list is a capture of all the conversations around the related brands…and not all of it is good.  As noted by the team at Klout AT&T made the list through other means–by consistently aggravating the iPhone wielding influencers with their poor service”

Not all influence is positive, but then Spin Doctors will also have us believe that that all press is good press?

Is this true…is AT&T an influential brand because most of the ‘noise’ online is generated by complaints and negative sentiment?

Posted via email from being social

Merry Christmas

Friday, December 18th, 2009

Wishing you all a very Merry and safe Christmas…

Thank you to everyone for your support and friendship in 2009.

Here’s to a more social and successful 2010…

Posted via email from being social

Gus the Boxer…keeping social media REAL

Friday, December 4th, 2009
Australia’s leading brands may be (or not be) using social media well, but what about the host of (soon to be leading) Australian brands creating some real magic using social media?
Take for instance Gus the Boxer (@gustheboxer)
Gus has been featured on the front page of major newspapers, hangs out with celebrities, and now even has his own calendar??
For Gus, life is pretty good…hanging out at Haul in Melbourne (He has even put his creative talents to use, helping Haul create a stunning range of recycled dog collars), meeting celebrities, and doing press interviews…but it isn’t all about chewing bones and chasing cats.
Gus spends much of his day keeping on top of his facebook fan page, updating his twitter account, keeping his website up to date and keeping track of press commitments.
But all this hard work is getting results…
With close to 1,000 followers on twitter and 350+ fans on his facebook fan page, Gus the Boxer is a celebrity in his local town.
And who knows how many calendars he has sold? (get yours here NOW)
And, unlike many personalities, Gus has been putting his celebrity to good use!  Earlier this year, while lying around, Gus had the inspired idea to create a calendar, and donate the proceeds to a worthy cause…to quote “Gus & friends (think Live Aid ‘We are the World’ 1985 style) have all donated their time and skills for this project. ALL profits will go to Lort Smith Animal Hospital in North Melbourne, Australia”
Forget about ANZ, Telstra, Vodafone, Optus or BHP Billiton, what Gus the Boxer is doing with Social Media, and how he is supporting a worthwhile cause is impressive…and real!
If a dog can do it?

Posted via email from being social

You can learn to be innovative!

Sunday, November 29th, 2009

Do you think you are innovative?

A recent CNN article by Mark Tutton – Learn the 5 secrets of innovation elaborated on a 6 year study on innovation conducted by the Harvard Business School, Insead and Brigham Young University.

The study found that innovation CAN be learned, and that it is not dependent on genetics as perhaps first believed.

The 6 year study looked at over 3,000 executives, and 500 high profile entrepreneurs (inclding Jeff Bezos and Michael Dell), and discovered that there are 5 skills that separate the blue-sky innovators from the rest — these skills are;

  • Associating
  • Questioning
  • Observing
  • Experimenting
  • Networking…

When Tutton interviewed Mark Ventresca from the University of Oxford Said Business School, he remarked;

"When it comes to developing your ability to innovate, Ventresca recommends simply setting aside 30 minutes a week to talk with a contact you wouldn't normally talk to — for example someone you met at conference six months ago.

Ventresca told CNN, "If you do that every week, that's 52 conversations in a year taking up 26 hours of time.

"Say 10 of those yield something interesting, and two of those 10 let you do something new and valuable — by investing just 26 hours a year you've come up with something pretty remarkable."

It really is that simple…

Posted via email from being social

Web 2.0 – changing the way we work

Monday, November 23rd, 2009

In recent years, using technology to change the way people work has often meant painful disruption, as CIOs rolled enterprise software programs through the ranks of reluctant staffers. Today, employees are more likely to bring in new technologies on their own—and to do so enthusiastically—through their Web browser, whether it’s starting a blog, setting up a wiki to share knowledge, or collaborating on documents hosted online…

Here is an interesting interview with Andrew McAfee, the principal research scientist at the Center for Digital Business at the MIT Sloan School of Management.  Roger Roberts at McKinsey conducted the interview…you will need to register with McKinsey first (it’s free), but the interview can be read here

Reblog this post [with Zemanta]

Steve Crombie – professional adventurer…

Monday, November 23rd, 2009

Steve Crombie has travelled to many inspiring locations in his short lifetime. During completion of an MBA he realized that his true passion was exploring the world by any means available. Steve has done everything from journeying around Australia with a circus to navigating down the Amazon River with a home made canoe. He recently returned from a two year 90,000km adventure from Australia to the Arctic by land and sea (link here) and an 8000km off-road motorcycle adventure along the Great Dividing Range (link here) for Discovery Channel.

Today he works as a filmmaker, writer, speaker and consultant. Creating documentaries with Lonely Planet; writing books for Pan MacMillan and working as an ambassador for the Inspire foundation.

Today, I was lucky enough to spend some time with Steve and hear about his next adventure and future plans!

Steve is about to head to Singapore to attend the Asian Film Awards, where his work on Lonely Planet has been nominated for several awards.

Steve will be taking his bike with him, and then riding back through SE Asia and arriving back in Sydney in 3 months time.

It was inspiring to spend a few hours with Steve, and to hear of the great work he has been doing with Inspire Foundation…

If you can, get behind Steve and support him in anyway you can – the work he does is important; it is people like Steve that inspire and encourage people from all areas of our society to live life to their fullest, and be their best!

Good luck Steve, be safe…and have a blast (you lucky bugger!)

You can read more about Steve's adventures and life here at Loston

Posted via email from being social

Geoffrey Canada – changing the social infrastructure

Monday, November 9th, 2009

"because ordinary does not change the world"

This presentation given in 2006 at the GEL conference was recently recognised as one of the 7 most inspiring videos on the Internet today by Mashable!

Geoffrey Canada is a social activist who has taken a radical approach to solving some of the problems with the educations system in the United States, and here he speaks about the radical approach he took in Harlem.  An approach that saw him change the social infrastructure of the Harlem neighbourhood.

Are organisations prepared to take this same radical approach to create change and achieve results?

Genius, INSPIRING…

<p>Geoffrey Canada at Gel 2006 from Gel Conference on Vimeo.</p>

Posted via email from being social

Does this surprise you?

Thursday, November 5th, 2009

An article in today's Sydney Morning Herald released some results from a survey conducted on "Social Isolation and New Technology".

The study involved telephone interviews with 2,512 adults between July 9, 2008 and August 10, 2008.

The article read;

Contrary to popular belief, technology is not leading to social isolation and people who use the internet and mobile phones have larger and more diverse social networks, according to a new study.

"All the evidence points in one direction," said Keith Hampton, lead author of the report by the Pew Internet and American Life Project released on Wednesday. "People's social worlds are enhanced by new communication technologies. read more here

These findings came as no surprise to me.  Now, if we could just make the connection between the size and connection with your network, and your chances of success in your ventures, and we have a real case for the wider use of social media and technology?

Posted via email from being social

The Alphapreneur Program…opening night!

Tuesday, October 27th, 2009

One way to raise your profile and demonstrate some credibility, is by developing and running your own Event!

As the founder of Taste Ireland, the biggest importer of Irish good into Australia, Eamon Eastwood wants to now share his experiences with an aspiring (and existing) entrepreneurs.  To do this, Eamon developed the Alphapreneur series; in cllaboration with Nick Cownie, Creel Price and me!

After an exciting lead up, and some planning, the opening night of the Alphapreneur program has been and gone…

It was a full house, with over 40 people eager to learn more about the insights from leading entrepreneurs or be inspired to start their own business attending the Graphic Arts Club in Mascot.

With the 4 presenters covering the subjects of;

  • Accountability
  • Bravery
  • Creativity, and
  • Decisionship

There were plenty of insights and advice, like "it is like eating food, you fill your mouth up, you may over eat, and then it goes…note to aspiring speakers, do not make up metaphors as you are presenting" and "If you can imagine, with a flat top, braces, and being tall and skinny – I was hot"

There were several new terms and words created, like;

  • But Flip
  • Humaniety

…but most of all there were plenty of laughs had, and stories told.  This was also a great example of attention to detail, with a professionally developed brand, website, promotional material and staff – the event was first class, and reflected well on all involved.

Now we all look forward to the next installment of the Alphapreneur series!

Posted via email from being social

Announcement

Seggr, the social brand agency acquires Buzzle.

more

Contact Us

38D, Suakin Avenue
Mosman, NSW, Australia, 2088.

send us a message