Branding 2.0 « Buzzle

You already have a
Personal Brand. It is what
people think of when they
hear your name....

Branding was created to ensure honesty, provide quality assurance, identify source or ownership, hold producers responsible, differentiate, as a form of identification, to enhance VALUE and to create EMOTIONAL bonding. People still look to brands to provide these things. Does your personal brand provide these things?.

Branding 2.0

: Image by scripsi_scriptum via Flickr

Barack Obama got it…

Apple get it.

Branding as we know it is fast approaching its death! Brands must connect, deliver, involve, listen and engage. PERIOD.

Branding 1.0 was all about pushing messages at your audience all day, every day, with little interest in truly engaging or involving the general audience in the messages, the story or the promises of the brand. Branding 2.0 is all about the 2nd version, and how brands interactions now work in 2 directions….push and pull!

Ben Bradley and Robert Hamilton wrote another great article on this subject – “The Last Gasp of Branding as we Know it”

Key points from this article were;

Corporate Brands matter – but for the small to medium operator, brands are foreign
B2B customers are getting harder to connect with
The one kind of brand still worthy of investment is the Personal Brand
Action oriented branding is replacing ‘awareness branding’
Brand has been redefined due to the transparency and the walk needing the match the talk
Today, branding is all about the full relationship cycle
Customers are now seeking a brand that is alive and connects with them
True value is now in the individual who can tune the solution to meet a customers needs…

Read the full article here…

This entry was posted on Monday, January 12th, 2009 at 6:24 pm and is filed under Executives. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Branding 2.0”

#4 | January 12th, 2009 | David Talamelli

Hi Luke,

Great article, branding is now more important then ever. With the emergence of Web 2.0 technologies and Social Networking tools we have every ability to connect, listen and talk with our customers and need to make those connections.

David Talamelli (http://oraclerecruiter.blogspot.com)