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Personal Brand. It is what
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hear your name....
seggr acquires buzzle
Over the last 2 years, we have established ourselves as a unique personal marketing agency, helping professionals, authors, celebrities and business owners develop and communicate their personal brand.
It was a privilege to be able to w0rk with some truly amazing individuals and organisations, and help them to achieve their objectives!
As we matured, we found ourselves taking on more corporate clients, and assisting with our dream of ‘humanising the enterprise’
Over recent months, seggr, a social brand agency based in Sydney, Australia has positioned itself to acquire buzzle…which is exciting for us. The capabilities and skills that buzzle has developed will be retained, but the business will be absorbed into the seggr group.
This is an opportunity we never thought we would have presented to us…but ironically, it came about as a result of a well networked personal brand, and a brand that had a clear vision and intent.
Over the coming weeks, there will be more announcements as the acquisition is finalised, and seggr takes shape. We will keep you all up to date on the developments as they unfold in these exciting times!
(Seggr works to increase the reach and response of selected brands by making them more connected, interactive, creative and sharing, and ultimately more influential)
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The Most Influential Brands in 2009?
If you haven’t had a look at Klout, and you are intrigued by ‘influence’ and who has it (or not) online – then it could be worth having a look at their latest Lists of 2009
How your personal brand can help you sell your business!
2009 was an amazing year, and as it draws to a close, we look like ending the year on a real high!
We established ourselves as a unique personal marketing agency, helping professionals, authors, celebrities and business owners develop and communicate their personal brand.
It was a privilege to be able to w0rk with some truly amazing individuals and organisations, and help them to achieve their objectives!
As we matured, we found ourselves taking on more corporate clients, and assisting with our dream of ‘humanising the enterprise’
To support the work we have been doing at buzzle, I personally had a ‘win’ that is attributed to my personal brand. In October this year, I attended a conference; The Future of Influence. This was a conference held between San Francisco and Sydney, organised by Ross Dawson…
With an opportunity to speak my mind, I took the floor and shared my views on what the ‘Agency of the Future’ might look like…unbeknownst to me, the MC for the day Randal Leeb-du Toit had similar visions and interest.
Later that day I received a direct message on twitter from Randal saying that he would like to catch up and discuss my views on the agency of the future…and we did.
Over recent weeks, seggr has positioned itself to acquire buzzle…which is exciting for us. The capabilities and skills that buzzle has developed will be retained, but the business will be absorbed into the seggr group.
This is an opportunity we never thought we would have presented to us…but ironically, it came about as a result of a well networked personal brand, and a brand that had a clear vision and intent.
Over the coming weeks, there will be more announcements as the acquisition is finalised, and seggr takes shape. We will keep you all up to date on the developments as they unfold in these exciting times!
Some of these developments will make for an interesting case study in managing your personal brand…for example; my twitter handle @lukefrombuzzle will need to change…what to?
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Merry Christmas
Wishing you all a very Merry and safe Christmas…
Thank you to everyone for your support and friendship in 2009.
Here’s to a more social and successful 2010…
Gus the Boxer…keeping social media REAL
How Australia’s leading brands are using (or not) social media!
You can learn to be innovative!
Do you think you are innovative?
A recent CNN article by Mark Tutton – Learn the 5 secrets of innovation elaborated on a 6 year study on innovation conducted by the Harvard Business School, Insead and Brigham Young University. The study found that innovation CAN be learned, and that it is not dependent on genetics as perhaps first believed. The 6 year study looked at over 3,000 executives, and 500 high profile entrepreneurs (inclding Jeff Bezos and Michael Dell), and discovered that there are 5 skills that separate the blue-sky innovators from the rest — these skills are;- Associating
- Questioning
- Observing
- Experimenting
- Networking…
When Tutton interviewed Mark Ventresca from the University of Oxford Said Business School, he remarked;
"When it comes to developing your ability to innovate, Ventresca recommends simply setting aside 30 minutes a week to talk with a contact you wouldn't normally talk to — for example someone you met at conference six months ago.
Ventresca told CNN, "If you do that every week, that's 52 conversations in a year taking up 26 hours of time.
"Say 10 of those yield something interesting, and two of those 10 let you do something new and valuable — by investing just 26 hours a year you've come up with something pretty remarkable."
It really is that simple…
Web 2.0 – changing the way we work
In recent years, using technology to change the way people work has often meant painful disruption, as CIOs rolled enterprise software programs through the ranks of reluctant staffers. Today, employees are more likely to bring in new technologies on their own—and to do so enthusiastically—through their Web browser, whether it’s starting a blog, setting up a wiki to share knowledge, or collaborating on documents hosted online…
Here is an interesting interview with Andrew McAfee, the principal research scientist at the Center for Digital Business at the MIT Sloan School of Management. Roger Roberts at McKinsey conducted the interview…you will need to register with McKinsey first (it’s free), but the interview can be read here
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Steve Crombie – professional adventurer…
Steve Crombie has travelled to many inspiring locations in his short lifetime. During completion of an MBA he realized that his true passion was exploring the world by any means available. Steve has done everything from journeying around Australia with a circus to navigating down the Amazon River with a home made canoe. He recently returned from a two year 90,000km adventure from Australia to the Arctic by land and sea (link here) and an 8000km off-road motorcycle adventure along the Great Dividing Range (link here) for Discovery Channel.
Today he works as a filmmaker, writer, speaker and consultant. Creating documentaries with Lonely Planet; writing books for Pan MacMillan and working as an ambassador for the Inspire foundation.
Today, I was lucky enough to spend some time with Steve and hear about his next adventure and future plans!
Steve is about to head to Singapore to attend the Asian Film Awards, where his work on Lonely Planet has been nominated for several awards.
Steve will be taking his bike with him, and then riding back through SE Asia and arriving back in Sydney in 3 months time.
It was inspiring to spend a few hours with Steve, and to hear of the great work he has been doing with Inspire Foundation…
If you can, get behind Steve and support him in anyway you can – the work he does is important; it is people like Steve that inspire and encourage people from all areas of our society to live life to their fullest, and be their best!
Good luck Steve, be safe…and have a blast (you lucky bugger!)
You can read more about Steve's adventures and life here at Loston
Geoffrey Canada – changing the social infrastructure
"because ordinary does not change the world"
This presentation given in 2006 at the GEL conference was recently recognised as one of the 7 most inspiring videos on the Internet today by Mashable! Geoffrey Canada is a social activist who has taken a radical approach to solving some of the problems with the educations system in the United States, and here he speaks about the radical approach he took in Harlem. An approach that saw him change the social infrastructure of the Harlem neighbourhood. Are organisations prepared to take this same radical approach to create change and achieve results? Genius, INSPIRING… <p>Geoffrey Canada at Gel 2006 from Gel Conference on Vimeo.</p>Hosted By
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