You already have a
Personal Brand. It is what
people think of when they
hear your name....

Branding was created to ensure honesty, provide quality assurance, identify source or ownership, hold producers responsible, differentiate, as a form of identification, to enhance VALUE and to create EMOTIONAL bonding. People still look to brands to provide these things. Does your personal brand provide these things?.

Author Archive

Does this surprise you?

Thursday, November 5th, 2009

An article in today's Sydney Morning Herald released some results from a survey conducted on "Social Isolation and New Technology".

The study involved telephone interviews with 2,512 adults between July 9, 2008 and August 10, 2008.

The article read;

Contrary to popular belief, technology is not leading to social isolation and people who use the internet and mobile phones have larger and more diverse social networks, according to a new study.

"All the evidence points in one direction," said Keith Hampton, lead author of the report by the Pew Internet and American Life Project released on Wednesday. "People's social worlds are enhanced by new communication technologies. read more here

These findings came as no surprise to me.  Now, if we could just make the connection between the size and connection with your network, and your chances of success in your ventures, and we have a real case for the wider use of social media and technology?

Posted via email from being social

The Alphapreneur Program…opening night!

Tuesday, October 27th, 2009

One way to raise your profile and demonstrate some credibility, is by developing and running your own Event!

As the founder of Taste Ireland, the biggest importer of Irish good into Australia, Eamon Eastwood wants to now share his experiences with an aspiring (and existing) entrepreneurs.  To do this, Eamon developed the Alphapreneur series; in cllaboration with Nick Cownie, Creel Price and me!

After an exciting lead up, and some planning, the opening night of the Alphapreneur program has been and gone…

It was a full house, with over 40 people eager to learn more about the insights from leading entrepreneurs or be inspired to start their own business attending the Graphic Arts Club in Mascot.

With the 4 presenters covering the subjects of;

  • Accountability
  • Bravery
  • Creativity, and
  • Decisionship

There were plenty of insights and advice, like "it is like eating food, you fill your mouth up, you may over eat, and then it goes…note to aspiring speakers, do not make up metaphors as you are presenting" and "If you can imagine, with a flat top, braces, and being tall and skinny – I was hot"

There were several new terms and words created, like;

  • But Flip
  • Humaniety

…but most of all there were plenty of laughs had, and stories told.  This was also a great example of attention to detail, with a professionally developed brand, website, promotional material and staff – the event was first class, and reflected well on all involved.

Now we all look forward to the next installment of the Alphapreneur series!

Posted via email from being social

Where communities thrive

Monday, October 26th, 2009

Catching up with the team from Eventful management….where communities thrive; a true social business!

Luke Harvey-Palmer
Buzzle

m. 0438 686 412 | buzzle.com.au

Sent from my iPhone

Posted via email from being social

business card design…be inspired; be engaged!

Tuesday, October 20th, 2009

I get so many great examples of design and thinking from Guy Kawasaki's Posterous – Holy Kaw, and his contributors.

This time Catherine Faas contributed a post on some of the craziest business card designs around.

A business card is such a great conversation starter (and killer), and can help you engage with others, represent your personal brand, and ensure others continue your conversation past meeting you (e.g. 'hey have you seen Charlies business cards?)

Here are some of the examples that caught my eye – but this post over at dot com mogul includes all the crazy designs..be inspired (and take some action and jazz up your cards!).

Posted via email from being social

The Alphapreneur Program…

Monday, October 19th, 2009

This is a truly inspiring and practical series about being a entrepreneur from Eamon Eastwood!

Eamon has built a business, starting from a backpacking hostel in 2002 (and needing to earn enough to eat!) and created Taste Ireland Taste Ireland; Australia's prime source for buying Irish goodies (groceries and gifts) online.

With this successful and innovative business established, Eamon wants to share what he has learnt on his entrepreneurial adventure with others, and believes all people can become entrepreneurs, and pursue their business ambitions if they just apply the A,B, C, and D's of entrepreneurial thinking – the Alphapreneur program;

Here is a short interview with Eamon, conducted on the balcony of the UTS Rowing Club (with no Guinness!)

Make sure you register and come along to the first Alphapreneur presentation on Monday the 26th October in Mascot!

Posted via email from being social

why were the pyramids built…maybe it is not what we thought?

Saturday, October 17th, 2009

..so here's the thing…

I learnt a little more about the pyramids of Giza today.  I am not sure what your ancient history knowledge is like, but mine varies depending on the civilization.

What do you believe was the reason for building the pyramids?

It seems 'to act as a burial ground for the pharaohs" is a little incorrect…and this does not surprise me, as I have always been left a little meh by this explanation!

So, here is a more valid theory!

The Nile (which ran through Giza), was worshipped as a God.  It was worshiped because for 4 months a year, there were floods from the Nile, and when the floods resided, the soil left behind (silt from Ethiopia) was fertile and produced abundant crops each year when the farmers set to work.

But here is the thing…for a predominantly agrarian society – with 4 months a year of floods, what did a majority of the population do?

The then Pharaoh (I think Ramses) suggested that the community should commit to a project that kept everyone busy, and instilled a sense of pride amongst the unemployed etc.

(I think you know where I am heading with this).

The shape of the pyramids were chosen as they pointed towards the sky (where the Gods reside) and they were engineering marvels that demonstrated their skill and excellence.

The building of the pyramids involved every available member of the community, and everyone had an important job, from the labourer to the stone mason to the astrologist.

Effectively, the pyramids were a project that brought together a community and gave them a sense of pride to work together to create something that showed the rest of civilisation how great and powerful they were.

And this project kept the country busy for over 2,000 years….3 pyramids, perfectly built, and used as burial grounds for the Pharaohs over the years.

Pretty amazing huh?

The other interesting fact I learnt was that the pyramids were not built by slaves under sufferance, they were built by free men who took pride in their work.  They have recently found records of attendance for the workers, and the reason for absences from work.  There were reasons recorded such as 'birthday' and 'look after his sick mother' – so this puts an end to the rumours that slaves were used.

In general, it was a National project used to keep idle hands busy, to give people a purpose and engender a Nationalistic pride.

What project could Australia undertake to achieve the same results?

Posted via email from being social

Social media school is in session

Friday, October 16th, 2009

Here we are, week 2 and great to have everyone here in Penrith…

Posted via email from being social

so who is the next Steve Jobs?

Wednesday, October 14th, 2009

The world needs Steve Jobs.

The thing is, his health is not great, and he won't live forever…

Annie Colbert posted on Holy Kaw today a very interesting result from a recent survey by Junior Achievement.  They asked U.S. kids aged 12-17 to select the entrepreneur they most admired from a list provided and Jobs easily beat out  the likes of Tony Hawk, Mary-Kate and Ashley Olsen, Kimora Lee Simmons, Oprah Winfrey and Mark Zuckerberg. Score one for tech nerds!

Interestingly, 61 percent of the teens who selected the mock-turtleneck loving Apple legend said they did so because Jobs "made a difference in/improved people's lives or made the world a better place."

So with Mr Jobs providing inspiration like this..it is clear that we need more like him.  Are you the next Steve Jobs?

Posted via email from being social

Social Media School

Sunday, October 4th, 2009

Buzzle and the team for Local Man in a Van have come together to sponsor and organise an event to help people get the most out of social media!

Social Media School will  commence on Saturday the 10th October, and running from 9-11am every Saturday until October 31st, Social Media School will provide answers on;

  • What is social media
  • Why is social media important
  • Case studies of social media success

Along with providing an overview of the key social media tools, all ’students’ will be shown how to register, and get the most out of social media tools such as;

The cost for the 4 week course is $395 – and this includes all course materials and instruction.

Register here and come along or tell your friends about our course they can come along and learn and have some fun!

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People buy People…NOT business plans!

Monday, July 13th, 2009
A 640 BC one-third stater coin from Lydia.
Image via Wikipedia

We really enjoy reading posts and musings from people out there ‘doing it!’ – Sahill Merchant is one of those guys doing it! (take a look at his shiny new thing Mag Nation)

Sahil can also be found on Twitter, and is a contributor to Anthill Magazine with his musings on the Entrepreneurial Truth Blog..this is his recent article over at Anthill, which confirms for us even more that people buy people; forget about the numbers!

Raising Capital – who gives a damn about the numbers!

Most entrepreneurs I have met are naturally optimistic. I certainly am a glass-half-full type of guy. It’s sort of hard to risk everything to start a new venture if you focus on the likelihood of going broke. Yet we all know that most new ventures never make it…read more

(Sahil Merchant is founder of Mag Nation. Follow him on twitter:@sahilmerchant. His launch post can be found here)

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