When was the last time you thought “I wish I had thought of that?” How does someone seemingly ‘re-invent’ a category or create a whole new category? Often, these epiphanies seem the most obvious – where the new idea or refreshed thinking is blindingly obvious; once unveiled. We recently came across a very recent idea; [...]
With the new iPad now released here in Australia on Friday 28th May, we were always going to see a rush of new applications! We have spoken before about magazines on the iPad, and the new industry we called magazining. Amongst the early adopters, the magazine that seems to be generating the most interest on [...]
Earlier this week, Techcrunch held the super successful follow on to its TC50 conference in New York. It was billed as: TechCrunch Disrupt is the only conference that gathers both Web innovators disrupting media and technology and also executives successfully navigating disruption to talk about turning change into opportunity. As you might expect, there were some pretty [...]
Seggr believes that innovation is the new advertising. Against the backdrop of that broad statement, we see branded entertainment playing an ever increasing role in bringing innovation to life for brands. Witness the case of Audi’s Tony Stark Innovation Challenge. In league with placement of the R8 Spyder in Iron Man 2, the car manufacturer [...]
TRANSCRIPT: Overall, the iPad is a beautiful product (but you would expect this), fast, clever, but not overly portable. For instance we were scared to drop and damage our iPad. We feel it is a little like a range Rover; it is a very capable beautifully designed, perfectly engineered but not overly practical where people [...]
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