Rand and Luke both believed that the agency model was flawed. They both fundamentally knew that from the cracks in the current model would appear a new kind of agency…the agency of the future…It’s just that they had never met?

In October 2009, not long after returning from Silicon Valley, Rand had been asked to Chair the Future of Influence Summit. For Rand, the move back to Australia had followed close on 20 years of serial entrepreneurship, venture capital, chief executive and chairman duties. Not the typical career path of a lawyer?

With the Summit simultaneously being run between San Francisco and Sydney, and speakers such as Brian Solis and Howard Rheingold, the Summit attracted plenty of CXOs interested discussing the notion of influence, and how to achieve it!

In and amongst this crowd we find Luke. After 10 years of running technology, innovation and strategy projects for one of Australia’s big 4 financial institutions, Luke was working with individuals and organisations to help enhance and manage their presence and increase their influence. To him the rapidly evolving influence landscape was both a passion and highly relevant to his professional pursuits.

During the Summit, Rand asked each table was to select, discuss and present one of a number of topics…Luke convinced his table that the question “what does the agency of the future look like” was a more interesting topic than twitter, facebook or blogging! For Luke, the next 10 minutes were enthralling – super smart people talking about what the agency of the future might look like was brainfood of the highest nutritional value.

Given how the subject resonated with Luke, it was no surprise he was asked by his table to stand up and brief the audience on the contents of the conversation….and brief he did. Rand immediately picked up on the passion and enthusiasm that Luke had for a subject that he too share an intense interest in: the Agency of the Future!

Fast forward a few weeks after the Summit. Several direct messages on Twitter and a few meetings later…Rand and Luke knew they had to build this Agency and start to change the Agency landscape!

And so began the dream of creating an entirely new kind of agency. An agency that employed technology, techniques and a philosophy that was different to any other Agency around.

Rand and Luke have believed for some time that advertising and conventional campaigns were faltering. They’ve believe that companies, their products and services, their brands and ultimately their most prized assets – their human capital – need to find their way, find their true meaning and translate this meaning through dedicated concept-led innovation into products and services that both delight and change the world for the better.

Seggr has been born out of Rand’s and Lukes’ beliefs and they welcome you to their journey:

“Welcome the the end of the beginning of the Agency of the Future…seggr!”